Soia & Kyo
SOIA & KYO is a luxury outerwear brand known for their warm and fashionable winter coats. With an established name and celebrity clients spanning the Duchess of Sussex to Taylor Swift, the company wanted to further develop their brand identity through the addition of a symbol. The result was an elegant emblem paired with an evolved SOIA & KYO word mark.
Tasks
Branding
Identity Refresh
Art Direction
Team
Creative Director: Chris Dowling
Strategists: Jared Spears, Rachel Darivoff
Copywriter: Kathryn Butler
Design Assistant: Audrey Law
Agency: 214
Image credit: Shopbop
Image credit: Soia & Kyo
Image credit: Soia & Kyo
Soia & Kyo
SOIA & KYO is a luxury outerwear brand known for their warm and fashionable winter coats. With an established name and celebrity clients spanning the Duchess of Sussex to Taylor Swift, the company wanted to further develop their brand identity through the addition of a symbol. The result was an elegant emblem paired with an evolved SOIA & KYO word mark.
Tasks
Branding
Identity Refresh
Art Direction
Team
Creative Director: Chris Dowling
Strategists: Jared Spears, Rachel Darivoff
Copywriter: Kathryn Butler
Design Assistant: Audrey Law
Agency: 214
Image credit: Shopbop
Image credit: Soia & Kyo
Image credit: Soia & Kyo
© 2024 Studio Paquette, Inc.
All rights reserved.
This is the end.
© 2024 Studio Paquette, Inc.
All rights reserved.