Brooklyn-born Apotheke is a luxury home fragrance brand known for its minimalist style. With products spanning a variety of formats, we evolved the previously strict layout into a more adaptive packaging system. In doing so, we made sure to keep the brand’s inherent simplicity and translated it to an iconic layout able to accommodate any number of future scents and limited edition products.
TasksIdentity RefreshPackagingArt Direction
TeamCreative Direction: Chris DowlingCopy: Kathryn ButlerStrategy: Rachel DarivoffAssociate Designer: Audrey LawAgency: 214
Designed with collaborations in mind, the boxes allow for outside creative to take over the entire surface while keeping the information layout consistent with Apotheke packaging.
Jessica Szohr collab packaging created by the Apotheke team.
Case Study Credits
Photography: Cody LidtkeStyling: Maude Paquette-Boulva
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