Apotheke
Brooklyn-born Apotheke is a luxury home fragrance brand known for its minimalist style. With products spanning a variety of formats, we evolved the previously strict layout into a more adaptive packaging system. In doing so, we made sure to keep the brand’s inherent simplicity and translated it to an iconic layout able to accommodate any number of future scents and limited edition products.
Tasks
Identity Refresh
Packaging
Art Direction
Team
Creative Direction: Chris Dowling
Copy: Kathryn Butler
Strategy: Rachel Darivoff
Associate Designer: Audrey Law
Agency: 214
While the classic black and white paper boxes show refinement and luxury, the bright fragrance names add that colorful pop reminiscent of the never-boring Brooklynite brand. The vertical type placement on each box’s side panel also adds another layer of possibilities for in-store placement, while making it easier for return consumers to find their favorite scent at a quick glance.
Designed with collaborations in mind, the boxes allow for outside creative to take over the entire surface while keeping the information layout consistent with Apotheke packaging.
Jessica Szohr collab packaging created by the Apotheke team.
Apotheke
Brooklyn-born Apotheke is a luxury home fragrance brand known for its minimalist style. With products spanning a variety of formats, we evolved the previously strict layout into a more adaptive packaging system. In doing so, we made sure to keep the brand’s inherent simplicity and translated it to an iconic layout able to accommodate any number of future scents and limited edition products.
Tasks
Identity Refresh
Packaging
Art Direction
Team
Creative Direction: Chris Dowling
Copy: Kathryn Butler
Strategy: Rachel Darivoff
Associate Designer: Audrey Law
Agency: 214
While the classic black and white paper boxes show refinement and luxury, the bright fragrance names add that colorful pop reminiscent of the never-boring Brooklynite brand. The vertical type placement on each box’s side panel also adds another layer of possibilities for in-store placement, while making it easier for return consumers to find their favorite scent at a quick glance.
Designed with collaborations in mind, the boxes allow for outside creative to take over the entire surface while keeping the information layout consistent with Apotheke packaging.
Jessica Szohr collab packaging created by the Apotheke team.
Case Study Credits
Photography: Cody Lidtke
Styling: Maude Paquette-Boulva